The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private.
It was recently exposed that Facebook has been collecting Android phone users’ call history and SMS data for years. This may be alarming to many users, but Facebook has assured us that it was collected with consent. Here’s everything you need to know.
Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good.
Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends and families.
To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it.
Over 330 million consumers connected with small businesses via Facebook Messenger in 2017 alone, so it’s evident that the ‘phone call’ era is coming to a close. Since consumers now want constant, immediate online connectivity with their local car dealership, pizza joint, and other local businesses, it is only fitting that Facebook Messenger’s latest feature grants consumers even more flexibility in how they contact their local business.
Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.
Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth.
Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.
“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications.